Ebony is a brand identity designer and strategist based in Melbourne, Australia. She specialises in bold and bespoke brand identities for the creative and courageous.
She currently leads brand design practice @whotheheck.is.
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@ HECK
Filly’s Stable
︎︎︎ Fashion Store
︎︎︎ Albert Park, AU
︎︎︎ 2023
︎︎︎ Fashion Store
︎︎︎ Albert Park, AU
︎︎︎ 2023
Already a cutting edge store with a strong style signature, Stable were looking to make this clear in their printed brand expressions.
A general update to the Stable brand retained the existing logo, with the addition of colour, pattern, and a selection of brand fonts.
Once the brand was refreshed, an updated suite of retail packaging and stationary was released in time for the 2023 festive season.
More at whotheheck.is/fillys-stable
![Branded Stationary for Stable](https://freight.cargo.site/t/original/i/cb72f5fe2cd7e3dad418c1df5c2c8f6be33b85c6694dac32ea0fa26e865db8c8/HECK-PROJECT-STABLENOTECARD.png)
![Branded Stationary for Stable](https://freight.cargo.site/t/original/i/7dd980962ab293634072ed3ca37728829ff0889d265e76a80f3974d8e326ba35/HECK-PROJECT-STABLE-TEASER.png)
![](https://freight.cargo.site/t/original/i/3d74476716aa8f10da3bc46c4fed850bddcaa7ca8e2b5aacccc3401e366236ba/Stable_Packaging.jpg)
Brand Identity Postcards Packaging
Selected Projects
2023
Pasta Gustavo
[WIP]
2021
Sorsi e Morsi
[WIP]