Ebony is a brand identity designer and strategist based in Melbourne, Australia. She specialises in bold and bespoke brand identities for the creative and courageous.

She currently leads brand design practice @whotheheck.is.



Selected Projects

2024
GeoGeo Typeface
Typeface [WIP]

2024
Banh Me Please
BRAND [wip]



2018 –
Brand, Packaging


2023
Brand Refresh, PACKAGING

2023
BRAND


2020
Brand


2019
Brand




Ebony is a brand identity designer and strategist based in Melbourne, Australia. She specialises in bold and bespoke brand identities for the creative and courageous.

She currently leads brand design practice @whotheheck.is.




↓ SCROLL FOR ALL PROJECTS
@ HECK
Sedni Studio
︎︎︎ Furniture Studio
︎︎︎ Melbourne, AU
︎︎︎ 2023

Looking to fashion and architecture for inspiration, Sedni Studio’s brand identity focusses on platforming the studio’s products across all assets. With the studio’s strong focus on texture and unconventional materials, this approach was vital to showcase the difference in the details.


A strong grid and sense of structure is complemented by fun uses of background colour and large scale imagery, with a strong typographic heirarchy throughout the brand language.

MORE AT whotheheck.is/sedni-studio

Brand Identity Business Cards Postcards Website

Selected Projects



2023
Pasta Gustavo
[WIP]

2021
Sorsi e Morsi
[WIP]

2021


2020