Ebony is a brand identity designer and strategist based in Melbourne, Australia. She specialises in bold and bespoke brand identities for the creative and courageous.

She currently leads brand design practice @whotheheck.is.



Selected Projects

2024
GeoGeo Typeface
Typeface [WIP]

2024
Banh Me Please
BRAND [wip]



2018 –
Brand, Packaging


2023
Brand Refresh, PACKAGING

2023
BRAND


2020
Brand


2019
Brand




Ebony is a brand identity designer and strategist based in Melbourne, Australia. She specialises in bold and bespoke brand identities for the creative and courageous.

She currently leads brand design practice @whotheheck.is.




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@ HECK
Indochine Vietnamese
︎︎︎ Restaurant
︎︎︎ Box Hill, AU
︎︎︎ 2021–ongoing

Revitalising the existing identity for a Box Hill institution – resulting in a fun and vibrant visual identity for a veteran Vietnamese restaurant.





A longterm relationship now, Indochine have been investing in updating all of their assets since 2021. The brand has transformed greatly in that time, and features a brightened colour palette, updated menu designs and a flashy new neon sign out the front.

Indochine Instagram Layout


Copy Sample 01 – TAGLINES

“3182 SINCE 1991”

“PROUDLY PHAM-CHU OWNED AND OPERATED SINCE 1991”

“THE PHAM-OUS PHAM-CHU PHO”


Copy SAMPLE 02 – INstagram Captions

“OUR CRUNCHY, SALTY, PEPPERY CALAMARI IS PERFECT WITH A FRESH BEERLAO ON A SUNNY SUMMER AFTERNOON. JUST SAYIN’!”

“THE JOY OF OUR MENU IS IN MIXING, MATCHING, AND WRAPPING IT UP!

CHOOSE OUR SIGNATURE SUGARCANE PRAWN, NEM NUON PORK OR THE A CLASSIC LEMONGRASS PROTEIN – ADD SOME LETTUCE – SOME MINT – BEAUCOUP VERMICELLI NOODLES – DUNK YOUR RICE PAPER INTO WATER – WRAP THEM RIGHT UP AND VOILA! YOU’RE DONE, AND THEY’RE YUM!”

MORE AT whotheheck.is/INDOCHINE

Brand Identity Signage Business Cards Menus Website Social Media Copywriting
Selected Projects



2023
Pasta Gustavo
[WIP]

2021
Sorsi e Morsi
[WIP]

2021


2020