Ebony is a brand identity designer and strategist based in Melbourne, Australia. She specialises in bold and bespoke brand identities for the creative and courageous.
She currently leads brand design practice @whotheheck.is.
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@ HECK
Indochine Vietnamese
︎︎︎ Restaurant
︎︎︎ Box Hill, AU
︎︎︎ 2021–ongoing
︎︎︎ Restaurant
︎︎︎ Box Hill, AU
︎︎︎ 2021–ongoing
Revitalising the existing identity for a Box Hill institution – resulting in a fun and vibrant visual identity for a veteran Vietnamese restaurant.
A longterm relationship now, Indochine have been investing in updating all of their assets since 2021. The brand has transformed greatly in that time, and features a brightened colour palette, updated menu designs and a flashy new neon sign out the front.
Indochine Instagram Layout
Copy Sample 01 – TAGLINES
“3182 SINCE 1991”
“PROUDLY PHAM-CHU OWNED AND OPERATED SINCE 1991”
“THE PHAM-OUS PHAM-CHU PHO”
Copy SAMPLE 02 – INstagram Captions
“OUR CRUNCHY, SALTY, PEPPERY CALAMARI IS PERFECT WITH A FRESH BEERLAO ON A SUNNY SUMMER AFTERNOON. JUST SAYIN’!”
“THE JOY OF OUR MENU IS IN MIXING, MATCHING, AND WRAPPING IT UP!
CHOOSE OUR SIGNATURE SUGARCANE PRAWN, NEM NUON PORK OR THE A CLASSIC LEMONGRASS PROTEIN – ADD SOME LETTUCE – SOME MINT – BEAUCOUP VERMICELLI NOODLES – DUNK YOUR RICE PAPER INTO WATER – WRAP THEM RIGHT UP AND VOILA! YOU’RE DONE, AND THEY’RE YUM!”
“3182 SINCE 1991”
“PROUDLY PHAM-CHU OWNED AND OPERATED SINCE 1991”
“THE PHAM-OUS PHAM-CHU PHO”
Copy SAMPLE 02 – INstagram Captions
“OUR CRUNCHY, SALTY, PEPPERY CALAMARI IS PERFECT WITH A FRESH BEERLAO ON A SUNNY SUMMER AFTERNOON. JUST SAYIN’!”
“THE JOY OF OUR MENU IS IN MIXING, MATCHING, AND WRAPPING IT UP!
CHOOSE OUR SIGNATURE SUGARCANE PRAWN, NEM NUON PORK OR THE A CLASSIC LEMONGRASS PROTEIN – ADD SOME LETTUCE – SOME MINT – BEAUCOUP VERMICELLI NOODLES – DUNK YOUR RICE PAPER INTO WATER – WRAP THEM RIGHT UP AND VOILA! YOU’RE DONE, AND THEY’RE YUM!”
MORE AT whotheheck.is/INDOCHINE
Brand Identity Signage Business Cards Menus Website Social Media Copywriting
Selected Projects
2023
Pasta Gustavo
[WIP]
2021
Sorsi e Morsi
[WIP]