Ebony is a brand identity designer and strategist based in Melbourne, Australia. She specialises in bold and bespoke brand identities for the creative and courageous.

She currently leads brand design practice @whotheheck.is.



Selected Projects

2024
GeoGeo Typeface
Typeface [WIP]

2024
Banh Me Please
BRAND [wip]



2018 –
Brand, Packaging


2023
Brand Refresh, PACKAGING

2023
BRAND


2020
Brand


2019
Brand




Ebony is a brand identity designer and strategist based in Melbourne, Australia. She specialises in bold and bespoke brand identities for the creative and courageous.

She currently leads brand design practice @whotheheck.is.




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@ HECK
Park Street Pasta & Wine
︎︎︎ Restaurant
︎︎︎ South Melbourne, AU
︎︎︎ 2020
︎︎︎ OG Logo by Nick Collins
A new look for an old favourite – updating the existing brand identity for a South Melbourne institution.

While retaining the equity of the existing brand – what could we change, add, update or revisit that would maintain its existing character, but support them into a new phase of business growth?

MORE AT WHOTHEHECK.IS/PARK-ST


Selected Projects



2023
Pasta Gustavo
[WIP]

2021
Sorsi e Morsi
[WIP]

2021


2020